The story behind the business

 

Corey Finjer Bennett CEO & Founder, Core Creative

Corey Finjer Bennett is a seasoned and results-driven Communications Executive specializing in travel and hospitality, wellness, real estate and luxury lifestyle.

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Corey has worked with a range of top tier luxury clients over the course of her career. She’s led the launch of several projects, from the re-branding of Le Guanahani in St. Barth to the re-launch of Hôtel Plaza Athénée in Paris. She has also run traditional and digital media campaigns for top luxury hotel brands such as Dorchester Collection and Salamander Hotels & Resorts, independent boutique properties such as XV Beacon in Boston, exclusive, members-only real estate developments including Cimarron Mountain Club, private aviation companies such as Tradewind Aviation, as well as start-ups including Flytographer and Domio. She also forged an exclusive partnership with the Wellness Tourism Association.

Corey found her passion for the industry when she began her career in-house at The Charles Hotel, a boutique property in Cambridge, MA, where she supported all PR and Marketing efforts. That role would lead her to New York where she kicked off an almost 14 year run with Hawkins International PR, an award-winning luxury travel and wellness firm. There, she rose from a client service executive to Chief Operating Officer.

Corey was responsible for launching different practices and geographies to develop new revenue streams, including the firm’s Social Media Marketing division, which she created and ran for several years, a Beauty and Wellness Practice, West Coast Office, as well as a new entity -- a spin-off agency called Maverick Creative.  She also oversaw the agency’s marketing plan development and execution. Throughout it all, she never took her hands off of the work and continued to bring a strategic, creative point of view to all client accounts.

Corey's unique perspective caters to both the operational demands and challenges clients face, combined with a global agency mentality. A passionate connector with an international mindset, she is always on the lookout for what’s next.